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Sponsor New Sky1 Sitcom, Stella, Starring Ruth Jones

Provided by Sky Media
Sky1 HD presents a sponsorship opportunity for the new sitcom 'Stella' starring and produced by Gavin & Stacey's Ruth Jones.
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Tell us about the Opportunity / What is it?

A sponsorship opportunity is now available for Sky1 HD's brand new sitcom, 'Stella,' exclusive to Sky 1, the series is executively produced and written by Gavin & Stacey's Ruth Jones. Staring from January 2012, the 10 part 60 minute episode series will deliver the story of 'Stella' a 40-something mum juggling the demands of life, love and the next door neighbour's horse. With a wealth of funny characters, Jones promises an authentic slice of the working class Welsh Valleys.

What is the Marketing Objective?

Brand brand awareness.

How does it work?

The series consists of 10 episodes at 60 minutes broadcast on Sky 1 & Sky 1 HD from January 2012. Plus repeats on Sky 1 & Sky 2 and Sky Anytime & Sky Go. **Online opportunity also available Each episode the sponsor will feature promotion in the opening & Closing credit: 15 seconds; Break bumpers: 2 x 5 seconds per break and logo accreditation on all programme specific trailers that are 20 seconds or greater in length.

Who's used it in the past?

Contact Sky Media.

Features / Benefits

Brand new series exclusive to Sky 1 with hugely talented cast and familiar setting in the form of Ruth Jones and the Welsh valleys, that will attract a large and loyal audience. The series will simulcast on Sky1 HD, allowing 4 times better picture quality and include repeats on Sky1 and Sky 2. Online opportunity also available.
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kEstimated to reach 1.86 million ABC1 adults
16 - 24
25 - 34
Both
ABC1
C2
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Jan 12 - 11 Mar 12BUILD AWARENESSSPONSORSHIP / MEDIA
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