This idea is archived

Sponsorship opportunity of ECB Scholarships programme

Provided by England and Wales Cricket Board
Cricket Scholarships awarded to England's top emerging U15-19: from leadership courses to winter placements in Aus, Ind, SA .

Tell us about the Opportunity / What is it?

Players aged 16-23 identified as potential England cricketers through robust, ECB led, talent identification and selection process and criteria. 3 main categories: (1) ECB organised and led group shared experience with access to World's Best coaching, support and / or competitive opportunity. (2) Individual programme based at ECB accredited centres abroad (eg Perth, Chennai). (3) County-organised individual programme. A guideline timeframe for the scholarship duration is 1-6 months. Sponsorship of the ECB Scholarship programme is currently on offer.

What is the Marketing Objective?

Brand awareness, Corporate Social Responsibility and tapping into regions in the UK through the 18 First Class Counties

How does it work?

ECB Award Panel will consider bids annually from Counties and from the National Skill Set Lead coaches. Successful bids must be able to show clear goals and justification for the experience and the benefits that will be gained. Youngest bracket will attend youth leadership courses, progressing with age to attend academies in India, Australia and South Africa for 2 weeks, to full winters playing cricket abroad and continuing performance programmes.

Who's used it in the past?

This initiative is available for the first time.

Features / Benefits

Sponsor will be at the forefront of developing the next generation of England cricketers as well as being associated with a national sporting governing body.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k36 players identified as potential England cricketers
16 - 24Male
ABC1
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSPUBLIC RELATIONS
SPONSORSHIP / SPORT / CRICKET
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