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Sponsorship & Title Partnerships with Champions Tennis 2017

Provided by IMG
Build an association with the second most popular sport in Britain through sponsorship of this televised event.

Tell us about the Opportunity / What is it?

Champions Tennis takes place in the iconic Royal Albert Hall. It provides the season finale to the ATP Champions Tour and brings together some of greatest legends of all time. Previous players have included John McEnroe, Pete Sampras and Tim Henman. This event provides brands a platform to promote themselves to an exclusive ABC1 audience, be associated with one of the UK's most breathtaking venues, receive extensive TV coverage and build brand awareness at a seasonal time in the year. Sponsorship opportunities include Title, Associate and Supplier Partnerships.

What is the Marketing Objective?

Build an association with the second most popular sport in Britain and it's champions. Please see attachment (page 8-10) for Title Partnership rights and benefits.

How does it work?

Sponsorship of the event provides extensive brand exposure, primarily through on-site activation and on-court branding (in full spectator view and prime TV viewing) as well as branding on the upper and mid levels of the court and logo accreditation on all event sponsor boards and event advertising through the big screens and Official Programme. Sponsors have the opportunity to entertain their guests with world-class hospitality, unique player interaction and prime seating where they will really get close to the action.

Who's used it in the past?

Please contact IMG for details of previous sponsors.

Features / Benefits

This event provides brands the opportunity to interact with an ABC1 audience prior to Christmas; exceptional VIP hospitality; unbeatable atmosphere; spectacular views; unique player interaction; live TV coverage; brand association with the UK's second most popular sport; and association with a world renowned venue. "The Royal Albert Hall is our Wimbledon. Every time I step out there I realise how lucky I am, how cool it is that we still get to play the sport we love in front of so many people that appreciate what we do", said John McEnroe.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500kTotal attendance circa 30,000 over the 5 day period
35 - 44
45 - 54
55 - 64
LocationTimingsMarketing ObjectiveOpportunity Type
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