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Student Banking and Finance with Blyk

Provided by Blyk UK
Blyk gives banks and financial institutions the opportunity to directly target students.

Tell us about the Opportunity / What is it?

Blyk Media offers the Financial sector an opportunity to raise awareness and generate account openings for the student and youth account products. Blyk Media can be used as an effective, complimentary media or stand alone platform to reach new students at key points in the period building up to that first week at university or college.

What is the Marketing Objective?

Build awareness of your core student banking products, Promote specific Accounts and any associated benefits Drive immediate opportunity for account opening through innovative click to call mechanism. Drive Customer acquisition and improve retention.

How does it work?

Blyk leverages the dominant mobile behaviour of young people: messaging. By sending targeted, relevant messages directly to their mobile phones, Blyk enables you to reach the right audience at the right time in an interactive, engaging and familiar way. This route to young people clearly works, with campaigns on Blyk enjoying an industry-leading average response rate of 29%. Communicate with audience using SMS to gain interaction. Respondents can receive MMS promoting Student accounts & associated incentives.Offer existing account holders incentives to drive loyalty.

Who's used it in the past?

Blyk has worked with leading brands - Nat West, L'Oreal, Sky Media, Brylcream, COI, Penguin, STA as well as Coca Cola. As a leading high street bank in the UK with a wide range of products and services NatWest used Blyk to drive awareness and generate new customer acquisitions for their Adapt Account (11-18yrs old) and Student Account (18+ yrs old). By utilizing both the MMS and SMS formats NatWest reached its desired target audience at a key time. The campaign delivered 33% response rate illustrating the unrivalled response elements with a propensity to buy.

Features / Benefits

Blyk Media offers a unique opportunity for the financial services sector to successfully reach and engage its desired target audience. Through specific targeting Blyk can allow financial services to reach the exact demographics, age and gender but also life stage and behavioural habits. Dialogue and interaction can be optimized by delivering the campaign at specific times over a pre determined time period.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k65,000 18+ Blyk members in education
16 - 24Female
Male
AB
MOBILE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSDIRECT MARKETING
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