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Sugar Style Bible Sponsorship Opportunity

Provided by Hachette Filipacchi (UK) Ltd
Sponsorship opportunity to reach 500,000 teenage girls by partnering the Sugar Style Bible.

Tell us about the Opportunity / What is it?

The Sugar Style Bible is all about trends - from the best party to shoes to accessorizing! Sugar are looking for a sponsor to partner it's first ever Sugar Style Bible. This 20pp supplement will be all that a Sugar reader needs to ensure she is looking her best in 2008.

What is the Marketing Objective?

To provide additional value to our readers in addition to the regular monthly package. It is also tapping into one of their top loves - fashion!

How does it work?

This supplement will be created by the Sugar Fashion Team - all written and photographed specifically for the supplement. The Style Bible will then partner the January issue.

Who's used it in the past?

This is the first time Sugar has produced a supplement of this nature!

Features / Benefits

Target 500,000 teenage girls - Talk to them alongside one of their passions Sugar readers alone spend £50,000 on clothing per hour! - On shelf branding and promotion - Long term brand intreaction - only 2% of readers bin their copy after reading it!

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k500,000 teenage girls
0 - 9
16 - 24
Female
AB
ABC1
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL20 Nov 07 - 02 Jan 08BUILD AWARENESSSPONSORSHIP / MEDIA
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