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Target 25-44 Men as Headline Sponsor of "Real Men" on Discovery

Provided by Discovery Networks Europe
Sponsor some of the best action & adventure programming on TV from Bear Grylls in the Sahara to husky racing in the Arctic.

Tell us about the Opportunity / What is it?

Discovery networks showcase some of the best action and adventure programming on TV. From Bear Grylls in the Sahara to husky racing in the Arctic, without a doubt the stars of these shows are Real Men by classic definition. The Real men package runs across the Discovery Channel, DMAX- Discovery's new entertainment channel, Discovery Knowledge and feature slot on Science.

What is the Marketing Objective?

Build affinity with the brand and reach out to your core audience

How does it work?

Own adventure and survival across the Discovery network with 250 hours of programming per month. Programming titles include: Bear Grylls: Born Survivor. Josh Bernstein: Born Adventurer, Deadliest Catch, Heli-Loggers, Alaska Surviving The Last Frontier, Log Haulers, Worlds Lost tribes. Sponsor branding on all marketing support

Who's used it in the past?

New sponsorship opportunity with a defined and difficult to reach target market

Features / Benefits

- Discovery has the strongest profile of all UK channels for men 25-44 - On average Discovery has a 20 % higher ABC1 male profile of all multi channels. - Discovery and DMAX reach over 7.5 million individuals per month

Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +25-44 Men. 7.5m individuals per month
25 - 34
35 - 44
45 - 54
Male
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
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