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Target 4m riders - Sponsor The Unholy Trinity at Thorpe Park

Provided by Thorpe Park
Take ownership of the three biggest / maddest / scariest rides at Thorpe Park - The nations Thrill Capital!

Tell us about the Opportunity / What is it?

Thorpe Park is the UK's 2nd most popular theme park with over 1.8 million guests in 2008. The park offers fantastic opportunities to directly engage with the public in a relaxed, fun and unique environment, that allows us to construct a sponsorship package directly to your needs. Currently on offer is the opportunity for a brand to associate themselves with the 3 biggest rides at Thorpe Park - Stealth, Colossus & Nemesis.

What is the Marketing Objective?

For brands that are looking to associate themselves with 'extreme' excitement. These rides are largely ridden by teenagers - and thus provides a great opportunity to interact with this key demographic whilst building thier thrill seeking / extreme credentials.

How does it work?

Package delivers comprehensive ride branding, sampling & roadshow opportunities, online branding, bluetooth interaction with the queues, involvement in marketing & PR, ticket promotions, retail placement (if applicable) plus corporate hospitality & entertainment. Branding will appear on the major signage of the site, on all the carriages and on the ride structure itself. You will also receive 15 days throughout the year to set up sampling / roadshow facilities within the park and the sponsor will have rights to use park / ride imagery in marketing initiatives / promotions.

Who's used it in the past?

This is a Media First opportunity.

Features / Benefits

Opportunity to set up a permanently loaction to associate with extreme thrills and directly interact with nearly 4 million riders across the season.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k12 -35 year olds, 3.9million riders across a full season
16 - 24
25 - 34
Female
Male
ABC1
NON-TRAD OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
London01 Mar 09 - 30 Nov 09BUILD AWARENESSPUBLIC RELATIONS
SAMPLING
SPONSORSHIP / MEDIA
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