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Target 4m visitors - Headline Sponsors of Sea Life Centres in UK

Provided by Merlin Entertainments
Unique opportunity for a brand to target families as headline sponsors across the 13 Sea Life Centres in the UK

Tell us about the Opportunity / What is it?

SEA LIFE is the world's biggest Aquarium brand, providing a friendly and authoritative guide to the last great frontier on our planet - the seas & oceans. With 13 attractions in the UK alone the SEA LIFE Centres offer a unique & very appealing mix of fun, entertainment, education and conservation. Attracting over 4m guests every year there are fantastic opportunities for a sponsor to run a nationwide campaign that not only provide excellent branding within the attractions, as well as on a much broader scale including online, DM & ticket promotions

What is the Marketing Objective?

Build Awarness, Build Affinity

How does it work?

On Site Branding - entrance / exit, ticket booths, cafes, educational areas, sampling opportunities to distribute literature, vouchers, host competition, data base capture, distribute goodie bags etc. Sponsor Branding on all Sea Life promotional literature (3m leaflets per year), promotional posters, Sea Life guide books. Sponsor branding on the Kids Trail Scratch Card (100,000 per year). Sponsors of the Explorer Kids Club which has currently 3,000 members with huge scope for growth. Fully bespoke activity can be created online at www.sealife.co.uk.

Who's used it in the past?

This is a Media First Opportunity that has been developed by the sponsorship team at Merlin Entertainments.

Features / Benefits

- The team at Merlin are highly experienced and have delivered many successful campaigns for our clients - With 13 attractions in the UK alone the SEA LIFE Centres offer a unique and very appealing mix of fun, entertainment, education and conservation. - The attractions have a strong educational focus & are very much designed with the family market in mind (90% of our guests attend as part of a family unit) - Opportunities that will allow a sponsor to become heavily involved in our environmental projects and schools programmes all across the UK

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k4m core 34-45 yr old adults; 41% 0-12 yrs old
0 - 9
25 - 34
35 - 44
Both
ABC1
C2
Kids HH
NON-TRAD OUTDOOR
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / ARTS
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