This idea is archived

Target 762,000 16-30 men in Zoo Magazine & online

Provided by Bauer Media
Excellent opportunity to reach 16-30 year old men who drink beer, go to the pub and watch football!

Tell us about the Opportunity / What is it?

For girls, sport, entertainment and bloke news: ZOO is funniest, fastest and first. Delivering just the must-know details for the info-hungry young man, with the sharpest writing and the sexiest photography. All the mate-bating knowledge - the sharpest football stats, the most amazing topical stories, the best new jokes. There is a ZOO Fact on every page. And all the girl-dating essentials - the latest fashion and grooming, the lowdown on the week's albums, films. ZOO is everything a young man needs to know. Every week.

What is the Marketing Objective?

Sponsorship with the Zoo brand provides clients with instant credible access to Zoo's audience. Zoo Events: Huge brand awareness opportunity with a captivated audience. To appeal and connect with the brand's core audience. Propinquity - having your brand message in front of the consumer at the very moment their purchasing decision is made. Massive branding opportunity.

How does it work?

To partner with Zoo magazine in various sponsorship opportunities. We can create bound-ins and tip-ons within Zoo Magazine as well as full, hald and quarter page ads. All opportunities can be tailored to meet your needs. By being associated with the magazine your brand will benefit from possible brand association - give you brand attitude and profile within the male audience. Beyond the page there is also opportunities to advertise on the Zoo magazine website www.zooweekly.co.uk which attracts 777,000 monthly unique users and 20,000,000 page impressions per month.

Who's used it in the past?

Lynx have used tip-ons in the past; COI and Joop have both used bound-ins. COI have also used Zoo magazine to drive recruitment for the Royal Marines with the 'Are you man enough?' campaign. "Zoo provided us with the opportunity to widen our message whilst still filtering our response to potential Marine recruits, and deliver cost efficient results." Carole Alexander, COI, Channel Integration Management. Please see all company opportunities to view full 'Are you man enough?' case study.

Features / Benefits

Zoo is all the pub ammo a young man needs to know what to talk about and how to talk about it every week. A news section covers the hot topics of news for men with an interesting spin and some features give a more in depth view into hot topics around girls, crime, conspiracy, sport. A reviews and TV listings section gives all the information a young man needs to plan music, films, games and TV and the sport pages to give an-all colour round up of key football sporting events that week. Zoo is an excellent opportunity to target the highly sought after young male audience.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details260,317 circulation with 16-30 yr old men
16 - 24
25 - 34
Male
AB
ABC1
MAGS / CONSUMER
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBRAND ATTITUDEEXPERIENTIAL
SPONSORSHIP / MEDIA
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