This idea is archived

Target Affluent, High Net Worth Audience at London City Airport

Provided by London City Airport
Digital Advertising Media located in a high dwell time area, targeting a captive audience.

Tell us about the Opportunity / What is it?

London City Airport media is proud to announce an exciting new digital opportunity. 24 digital screens situated either side of the columns, in our newly refurbished departure lounge. The screens are cutting edge technology ensuring maximum impact with our very affluent passenger profile.

What is the Marketing Objective?

Brand Awareness

How does it work?

We now have an additional 12 screens; which have just been added, taking us up to Twenty-four 46" digital media screens. These are in portrait format, synchronised to show up to 4 advertisers each with up to 10 second spots on a 40 second loop meaning there will be at least 15 minutes show per hour for each advertiser. The screens target 100% of departing passengers.

Who's used it in the past?

Marriott, Nokia, BP, Oracle, IBM, Accenture, Credit Suisse, Ernst and Young, UK T & I.

Features / Benefits

London City Airport offers a unique opportunity for brands to engage with some of the world's highest earners and most powerful decision makers. These decision makers are notoriously hard to reach and we have them as a captive audience for an average of 60 mins. Not only is London City Airport, London's only airport, it also has an enviable location within easy reach of Canary Wharf and the Square Mile. London City Airport media is owned and controlled in-house, we take pride on giving an honest, personal. efficient and responsive service.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k3 million passengers per year: 75% business travellers.
25 - 34
35 - 44
45 - 54
Both
AB
ABC1
NON-TRAD OUTDOOR
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearBUILD AWARENESS
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