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Posted on 16 September 2008 at 11:11        Last modified on 16 May 2011 at 09:46 Printer Friendly View    Back to Homepage
This opportunity is Archived
Reference Title Provided By
3534 Target Affluent, High Net Worth Audience at London City Airport London City Airport

At a Glance

Guide Price
£0 to £50k   More information
Reach & Frequency 3 million passengers per year: 75% business travellers.
Target Audience
25 - 34
35 - 44
45 - 54
All Genders
AB
ABC1
Media Type NON-TRADITIONAL OUTDOOR
OUTDOOR
Location London
Timings
All Year   More information
Marketing Objective
BUILD AWARENESS   More information
Opportunity Type
 

Tell us about the Opportunity / What is it?
London City Airport media is proud to announce an exciting new digital opportunity. 24 digital screens situated either side of the columns, in our newly refurbished departure lounge. The screens are cutting edge technology ensuring maximum impact with our very affluent passenger profile.
How does it work?
We now have an additional 12 screens; which have just been added, taking us up to Twenty-four 46" digital media screens. These are in portrait format, synchronised to show up to 4 advertisers each with up to 10 second spots on a 40 second loop meaning there will be at least 15 minutes show per hour for each advertiser. The screens target 100% of departing passengers.
Who's used it in the past?
Marriott, Nokia, BP, Oracle, IBM, Accenture, Credit Suisse, Ernst and Young, UK T & I.
Features / Benefits
London City Airport offers a unique opportunity for brands to engage with some of the world's highest earners and most powerful decision makers. These decision makers are notoriously hard to reach and we have them as a captive audience for an average of 60 mins. Not only is London City Airport, London's only airport, it also has an enviable location within easy reach of Canary Wharf and the Square Mile. London City Airport media is owned and controlled in-house, we take pride on giving an honest, personal. efficient and responsive service.