This idea is archived

Target cinema goers using proximity advertising to mobile.

Provided by bluepod media
A fantastic new opportunity to reach cinema goers with targeted Bluetooth marketing messages!

Tell us about the Opportunity / What is it?

Bluepod Media offers advertisers aggregated downloads to mobile at targeted destinations in 150 Cinemas across the UK. They offer a fantastic opportunity to get your marketing message into the hands of consumers who have chosen to receive your content. This is an extremely targeted and cost effective marketing medium as you are only charged per successful download and you can target particular audiences based on the venues you wish to use.

What is the Marketing Objective?

Raise awareness; Get your brand / promotion noticed; Build Anticipation; Increase sales; Encourage take up of promotional offers. Mindset Marketing

How does it work?

We have established relationships with all Vue, Cineworld and Showcase cinema's to send Bluetooth marketing messages to consumers who have their Bluetooth switched on and set to 'visible'. Consumers are then sent a prompt asking them if they would like to receive content from Vue Cinema (for example). If they say 'Yes' they will be sent a branded Vue Cinema menu, with the option to download 3rd party advertising messages. This can be used to share trailers for new film launches / DVD launches / special offers.

Who's used it in the past?

Warner Bros., LG, Toyota, Pepsi, Levis, Gillette, Adidas, Yell.com, Yahoo!, COI, Sony Pictures, Entertainment Film Distribution... case studies available on request. Previous campaigns have delivered downloads of 430,000 over 29 days the client was delighted.

Features / Benefits

Your brand reaches potential customer on the most personal device they own. You have the opportunity to target a consumer when they have dwell time and can connect with your brand when they have 'time to spare'. You get the opportunity to send creative, innovative content to engage the consumer and allow them to interact with your brand on a new level. Good content will have great impact and offers longevity and virility as a consumer with keep the content on their phone, view on several occasions and share the content with their friends.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsTarget cinema goers. Approx 500,000 downloads per month.
16 - 24
25 - 34
Female
Male
AB
ABC1
MOBILE
LocationTimingsMarketing ObjectiveOpportunity Type
All RegionsAll YearBUILD AWARENESSDIRECT MARKETING
SALES PROMOTION
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