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Target Film Lovers travelling to work or within 500m of a Cinema

Provided by Titan Outdoor UK
Malls and Rail to target a hard to reach film loving audience at relevant times of the day, and in close proximity to cinemas.

Tell us about the Opportunity / What is it?

Malls 6-sheets with cinemas within a 500m proximity or onsite, targeting shoppers who can act promptly on a decision to see a film. Rail 6-sheets targeting South London where Rail is the main transport mode for travelling to work and daily leisure purposes; as well as targeting stations with a high proportion of a 'heavy entertatinment' audience. Large areas within rail stations can also be 'wrapped' to provide a life size backdrop to the film, and create huge scale impact. Creating an association with the film loving audience throughout their daily lives.

What is the Marketing Objective?

Creating intrigue of new film releases and associated products, engaging the audience with life size characters and drive immediate footfall into cinemas in proximity to the campaign. Raising awareness of the products and creating a synergy with the film loving audience. Developing large scale impact and special builds to create a buzz and drive interest in new film releases. Creating a talking point amongst the target audience by reaching them in a relevant mindset when they are receptive to advertising and most likely to purchase.

How does it work?

Creating an interest in new films of a young, affluent, hard to reach film loving audience. Targeting in relevant environments which can drive immediate footfall, and create a talking point for when cinema trips are planned; en-route home, after work, and on days out. Stations can also be selected on the basis of the relevant target audience, to minimise wastage.

Who's used it in the past?

Perfect for brands who are seeking to develop their association with film, film distributors, cinema chains, and DVD releases.

Features / Benefits

Targeting film lovers in a relevant and immediate environment, as well as when they are planning cinema trips. With high dwell time and receptive mindsets, the audience are in an ideal frame of mind in a leisure or work environment. Brands can create an association with this audience by targeting them when they are relaxed and contemplating leisure activities. With film releases and associated products advertising in the same locations, the audience will start to look at both with similar views.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsAffluent, ABC1, business, youth, high frequency and coverage
16 - 24
25 - 34
35 - 44
Female
Male
AB
ABC1
CINEMA
NON-TRAD OUTDOOR
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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