This idea is archived

Target football fans using proximity advertising to mobile

Provided by bluepod media
A great opportunity to tap into the passion of football fans as they watch their team. Target fans using Bluetooth marketing!

Tell us about the Opportunity / What is it?

Bluepod Media offers advertisers the ability to communicate with fans at targeted destinations in Premiership football clubs (e.g. West Ham Utd) and Celtic (Scottish Premier League). We offer a fantastic opportunity to get your marketing message into the hands of consumers who have chosen to receive your content through a Club branded home page. This is an extremely targeted and cost effective marketing medium as you are only charged per successful download and you can target particular audiences based on the venues you wish to use.

What is the Marketing Objective?

Raise awareness; Get your brand / promotion noticed; Build Anticipation; Increase sales; Encourage take up of promotional offers. Mindset Marketing

How does it work?

We have established relationships with a number of Premiership, Championship and Scottish Premier League clubs to offer you the opportunity to send Bluetooth marketing messages to consumers who have their Bluetooth switched on and set to 'visible'. Consumers are then sent a prompt asking them if they would like to receive content from Birmingham City FC (for example). If they say 'Yes' they will be sent a branded Birmingham City FC menu, with the option to download 3rd party advertising messages. From this menu, they choose which content they wish to view.

Who's used it in the past?

Warner Bros., LG, Toyota, Pepsi, Levis, Gillette, Adidas, Yell.com, Yahoo!, COI, Sony Pictures, Entertainment Film Distribution... case studies available on request

Features / Benefits

Your brand reaches potential customer on the most personal device they own. You have the opportunity to target a consumer when they have dwell time and can connect with your brand when they have 'time to spare'. You get the opportunity to send creative, innovative content to engage the consumer. Good content will have great impact and offers longevity as a consumer will keep the content on their phone, view on several occasions and share the content with their friends e.g. the 10 greatest Birmingham City goals.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsFootball fans. 50,000 downloads per week available to buy.
16 - 24
25 - 34
Male
AB
ABC1
MOBILE
LocationTimingsMarketing ObjectiveOpportunity Type
All RegionsAll YearBUILD AWARENESSDIRECT MARKETING
EXPERIENTIAL
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