This idea is archived

Target Men 25-45 with Christmas Presents on Discovery

Provided by Discovery Networks Europe
Sponsored programming would be grouped by genre as a range of 'Christmas presents' for the viewer

Tell us about the Opportunity / What is it?

Are you a pre-Christmas advertiser? Do you have a Q4 budget to spend and want to reach Men, 25-45? Sponsored programming would be grouped as a range of Christmas presents for the viewer (and sponsor could create the copy for each), depending on programme genre.

What is the Marketing Objective?

Build affinity with Discovery's factual channel brands plus DMAX and target men 25-45

How does it work?

Sponsor programming across Discovery Channel, Discovery Science, Discovery Knowledge, Discovery Turbo and DMAX, grouped into 'Christmas present' genres, such as: DISCOVERY CHRISTMAS PRESENTS: For the man who loves his car (for Chop Shop, American Chopper, etc) DISCOVERY CHRISTMAS PRESENTS: For the man who wants to know more about the World (for My Shocking Story and WW2 History) DISCOVERY CHRISTMAS PRESENTS: For the man who boldly goes... (for Space Week)

Who's used it in the past?

This is a new package

Features / Benefits

. Minimum of 100 hours of programming per week split between Discovery Channel, Discovery Science, Discovery Knowledge, Discovery Turbo and DMAX . Sponsorship of all 'Christmas special' episodes . Sponsorship of a week-long space stunt on Discovery Science

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kMen 25-45
25 - 34
35 - 44
Male
AB
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 31 Dec 08BUILD AWARENESSSPONSORSHIP / MEDIA
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