This idea is archived

Target upmarket consumers on Life & Health on Guardian Unlimited

Provided by Guardian Newspapers Limited
Life & Health is a new online platform housing all lifestyle-led features from the GNL portfolio

Tell us about the Opportunity / What is it?

Guardian Unlimited launched a new site in 2007 to add to its already extensive array of sites and blogs. Brands will be invited to take part in this launch by taking an integrated presence within the site. This would comprise both sponsored by branding across a number of the site's key areas and ownership of the site's ad formats: banner, button, skyscraper and MPU. In addition to this activity, there will also be an opportunity for Guardian Unlimited to create editorial content for the sponsor.

What is the Marketing Objective?

Life & Health offers brands an opportunity to communicate and engage with Guardian Unlimited users in a lifestyle-led environment. The site afford you the chance to promote your brands and services to upmarket, discerning consumers.

How does it work?

A vertical site from the award-winning Guardian unlimited network, Life & Health. Often, the Guardian Unlimited user will be the first to discover and source new brands. This firmly places them within a set of opinion formers and trendsetters. As transmitters of the new, this has incredible value for brand and corporations.

Who's used it in the past?

Life & Health is a new site and is yet to carry an advertiser. However, the sort of advertiser which would suit Life & Health will be: Lifestyle-led, health-orientated, involved with food and drink, etc

Features / Benefits

Advertising around or taking an integrated presence within Life & Health will offer brands the benefit of a marketing presence in an innovative, new Guardian Unlimited environment. Life & Health represents an opportunity to reach both 3 million UK-based users and a global audience of over 12 million

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details3 million UK-based users
25 - 34
35 - 44
Female
AB
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearDRIVE TRIAL
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service