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Targeted Online Advertising on Allapprovedcars.com

Provided by OTP Media
Take the driving seat and sit alongside quality assured content with targeted display advertising on Allapprovedcars.com

Tell us about the Opportunity / What is it?

Are you looking to speak to a car buying audience who know what they want and are willing to pay that little bit extra for quality and peace of mind? Then this is a great opportunity to display your message in an online media space strongly related to your brand; with your desired audience already in one place. On offer is a banner advertising package designed to put your message in front of your audience and what better place to speak to ready car buyers than on Allapprovedcars.com.

What is the Marketing Objective?

Building Brand Awareness

How does it work?

This package provides the display of your creative and message in 468x60, 120x600 and 300x250 placements, above and below the fold within the pages of creating a prominent impact to the content within the pages. We also have the ability and technology, to target campaigns by make and model of the cars on the site, search criteria on Allapprovedcars and destination in terms of where users are looking for certain cars.

Who's used it in the past?

Recent advertisers include Ford, Renault, AA, Capitol One Loans and Co-Op Car Insurance.

Features / Benefits

Allapprovedcars.com has a lot to offer its users including broadband zoom functionalities, allowing consumers to zoom in and out when looking at cars in full screen, SEO, generating higher levels of traffic to the site with 50% of users coming directly form Google and stock promotions on specialists car sections. The site itself particularly appeals to users who are actively searching for a used car they can rely on which they are ready to purchase and more than willing to pay a little bit extra for, for quality.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k500k unique users, 3 mil pages monthly
25 - 34
35 - 44
Male
ABC1
C2
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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