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Targeted online advertising on Digitalspy.co.uk

Provided by 24/7 Real Media
Build brand awareness with various online advertising formats on Digitalspy.co.uk - one of the top UK entertainment websites

Tell us about the Opportunity / What is it?

Digitalspy.co.uk is one of the top entertainment websites in the UK, bringing the latest news and features in areas such as showbiz, music, film and TV to a large varied audience. The site is renowned for its extensive coverage on various television series such as Big Brother which attracts a large young dynamic audience, which is sometimes difficult to capture through other traditional mediums. Various online formats are available throughout the site including; banners, skyscrapers, MPUs, overlays, expandables, skins as well as mail outs, sponsorships and forums.

What is the Marketing Objective?

Digitalspy.co.uk is exclusively through 24/7 Real Media, with an audience of 2.2 million and 38 million page impressions available. Building brand awareness across a dynamic, mixed main young audience (26% are 15-24yrs, 25% are 25-34 yrs and 21% are 35-44 yrs.) Figures from comScore.

How does it work?

This website can display your creative and message across all sections or within particular sub sections based on entertainment areas; showbiz, TV, music and movies. Creatives can be across a number of formats; banners (468x60), skyscrapers (120x600), MPUs and skins. Opportunities are also in the form of sponsorship of sections (soaps, music, movies, TV, gaming, showbiz, reality TV), takeovers of website areas and overlay advertising for a further targeting of audience. Online advertising is also available in the discussion forums with 130,000 registered users.

Who's used it in the past?

Please contact Naomi Hawney for details.

Features / Benefits

Digitalspy.co.uk offers its users an up-dated round the clock news and features in entertainment. The website is segmented into entertainment areas (media, movies, television, music, soaps, gaming, showbiz and reality TV.) Various online formats are available throughout the site. Benefits to advertisers include the mass reach of 2 million unique users and 38 page impressions across a number of demographics (15-55+ yrs). Further audence targeting is available through segmenting the website in different areas. The various online formats offer exciting choices.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k15-45 year olds males and female / 2.2 million unique users
16 - 24
25 - 34
Female
Male
AB
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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