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Targeting Home Shoppers with Tesco Direct Catalogue

Provided by dunnhumby Ltd
Tesco Direct Catalogue is one of the largest non-food catalogues distributed in the UK.

Tell us about the Opportunity / What is it?

Display adverts or bound-in inserts can be bought within Tesco Direct Catalogue; one of the largest non-food catalogues distributed in the UK. 6m catalogues are sent out twice a year. The catalogue can be collected free of charge from Tesco Extra and Superstores. Customers can then buy products by phone, online or at selected stores at dedicated desks. Next day delivery of products and collection is also available. Find out more...

What is the Marketing Objective?

Tesco Direct Catalogue is great at communicating to a broadcast audience in a shopping mindset, and when considering purchases of complementary products. Adverts placed in the catalogue can help keep your brand/product front of mind, and with an average shelf-life of 6 months, and catalogues read by many customers - your message will be seen time and time again when the customer is in a relaxed and receptive frame of mind and open to purchase consideration.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details6m catalogues are sent out twice a year to shoppers.
25 - 34
35 - 44
45 - 54
Female
AB
ABC1
MAGS / CONSUMER
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearENGAGEMENT
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