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Team Line-Up Micro Show

Provided by Match Day Media Ltd
MDM.TV has developed for the in-stadia audience a live, to the minute, animated TEAM LINE UP micro-show.

Tell us about the Opportunity / What is it?

Fans love football and clearly it's all about the team. MDM.TV has developed for the in-stadia audience a live, to the minute, animated TEAM LINE UP micro-show. The sponsor will be delivering a unique analysis of the action to 12 million football fans per season, 2 million of whom are totally unique. Added value, technology driven analysis generating great talkability within the audience, a major enhancement to fans enjoyment of the live game experience delivered by your brand. Brand ownership provides full inclusion in graphic animation design.

What is the Marketing Objective?

Sponsorship of TEAM LINE UP allows full branding to be built into the animated sequence and delivers a sought after, value-added service to 12 million football fans per season 2 million of whom are totally unique.

How does it work?

Running pre match in 13 stadiums across the season during peak viewing time the 3 minute show announces both the home and away team selection at every match. The animated sequence builds live player formations, correct strip, coaches, officials and squad details for teams.

Who's used it in the past?

Please contact Gerry McKenna for details.

Features / Benefits

The animated sequence is supported by voice over and an audio soundtrack while each team is displayed in correct strip and playing formation with the rest of the squad, coach and officials also being represented.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k12 million football fans per season.16-44 yr old ABC1 males
16 - 24
25 - 34
Male
AB
ABC1
NON-TRAD OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
All RegionsUntil 25 May 09BUILD AWARENESSSPONSORSHIP / SPORT / FOOTBALL
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