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High Impact Brand a Train Livery Opportunities in the South East

Provided by KBH On Train Media
Train Liveries make a large outdoor statement, grabbing the attention of passenger, station, vehicular and pedestrian audience

Tell us about the Opportunity / What is it?

Create high levels of awareness for your company or ad campaign by branding a local train in the London & South East region. Our Train Livery packages provide one to four train carriages fully wrapped in your brand message, along with 4 traincard panels inside each carriage. Advertising on trains reaches large audiences effectively and efficiently, whether you're targeting affluent commuters, shoppers, tourists or leisure travellers. With many passengers actually passing through the message, this advertising is nearly impossible to miss!

What is the Marketing Objective?

Awareness, familiarity, interest, image, trial

How does it work?

Train liveries make a big outdoor statement. Unique in size and scale, they grab the attention of passengers, station audiences and pedestrians along the route or simply passing nearby. With more than a million passengers engaged in repetitive commuting behaviour, your campaign will receive frequent exposure during morning and evening rush hours. And with almost every inch of carriages wrapped in your message, this is a unique opportunity to transform a train into a high impact advertisement on the busiest part of the UK's rail network.

Who's used it in the past?

Benylin, Continental Airlines & The Royal Legion.

Features / Benefits

Train liveries provide a large canvas for advertising that truly stands out in today's cluttered media environment. Campaigns are guaranteed solus on each train line, with displays presented at eye-level for outstanding impact. And, as the campaign for Benylin's 'Cough-Free' Zone illustrates - where media coverage was seen by over 20 million people - they provide a great platform for integrated PR opportunities too. Train Liveries are ideal for delivering high impact and frequency among affluent consumers while they're on the move.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k10m+ Commuters and Leisure Travellers
25 - 34
35 - 44
45 - 54
Both
ABC1
OUTDOOR / TRANSIT MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
London, SouthAll YearBUILD AWARENESS
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