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Tgt 35-64 Adults by sponsoring the entire Discovery HD channel.

Provided by Discovery Networks Europe
Solus advertising opportunity on Discovery HD, an excellent way to reach ABC1 adults aged 35-64.

Tell us about the Opportunity / What is it?

Opportunity to own Discovery HD & target hard to reach ABC1 35-64 adults with the only fully high-definition television channel in the market. This sponsorship package is an opportunity to own the entire channel. Some key Discovery channel content is simulcast on the HD channel & there are no other advertisers or sponsors on Discovery HD so it is a clean environment for you to get your message across. All programming could be accredited and promoted as 'Product X: Sponsors of Discovery HD Find out more...

What is the Marketing Objective?

Raise awarness of your brand amongst ABC1 adults aged 35-64. HD viewers are twice as likely to spend more than £15k on a car than SD viewers and HD TV is one of many gadgets owned by HD viewers. Other most likely gadgets include Xbox, iPod, digital camera & Playstation. HD viewers are also almost 2x as likely to own a laptop (PC or Mac) than SD viewers.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kABC1 adults aged 35-64.
35 - 44
45 - 54
Female
Male
AB
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearENGAGEMENTSPONSORSHIP / MEDIA
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