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Tgt Families with Christmas Grotto Sponsorship in UKs best malls

Provided by Brandspace Ltd
Tgt Over 5 million shoppers p/w with this unique opportunity to sponsor hugely popular Christmas grottos at the UK's best malls.
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Tell us about the Opportunity / What is it?

Sponsorship of high profile Christmas grottos within 10 of the the UK's biggest malls including MetroCentre Gateshead, Lakeside Thurrock, Victoria Centre Nottingham, Harlequin Centre Watford, Braehead Glasgow and many more. 'Ownership' of the grotto and surrounding areas during the busiest months of the year. Package includes exclusive naming rights, experiential marketing space, roaming sampling rights, banners, posters, floor media, door media, car park floor media. Amazing brand immersion opportunity for any product or service.

What is the Marketing Objective?

We help brands to increase their awareness, recall, trial and usage amongst existing / potential customers nationwide. When brands engage with the target audience in a relaxed and fun mall environment, they bring to them memorable experiences which can enhance awareness, equity, brand synergy and sales. By showcasing your product or service within the best venues in the UK and tying in with Christmas grottos you can position / differentiate your brand, register customers and increase sales.

How does it work?

We have full details of the opportunity, footfall and demographics for all participating malls. Sponsorship is available for individual venues or across all ten malls. We are already speaking to several brands about this opportunity and it will be sold on a first come first served basis. Please contact Brandspace for more information about this exclusive opportunity.

Who's used it in the past?

Sky, Fiat.

Features / Benefits

Amazing chance to target high spending shoppers in a relaxed, money-spending state of mind. Ownership of the mall and branding of the grotto in conjunction with sampling and experiential activity will create unprecedented levels of brand immersion. Footfalls in these malls average 500,000 per week at this time of year so the audience is enormous, particularly as all grottos are situated in the busiest parts of the malls. The venues cover the entire UK from Glasgow to Bromley, and all venues are in the top 20 in the UK.
Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kHigh spending customers, average 60% ABC1's
0 - 9
25 - 34
35 - 44
Female
Male
AB
ABC1
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
All Regions01 Nov 09 - 31 Dec 09BUILD AWARENESSEXPERIENTIAL/EVENTS
PUBLIC RELATIONS
SAMPLING
SPONSORSHIP / ARTS
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