This idea is archived

The Award Winners Season on TCM

Provided by Turner Media Innovations
Movie channel TCM are offering a great TV sponsorship opportunity dedicated to Oscar and BAFTA winning and nominated films

Tell us about the Opportunity / What is it?

A unique opportunity for a brand to associate itself with the only TV film season in the UK dedicated to award winning and nominated films. This great broadcast sponsorship opportunity surrounds the UK and US film award season in February 2008 on film channel TCM. The season includes a celebration of films that have earned or been nominated for Baftas and Oscars as well as exclusive interviews with the stars plus a season host, whom this year is Sir Ian McKellen. Previous hosts have included Anjelica Huston, Stephen Fry and last year's host Barry Norman

What is the Marketing Objective?

To increase brand awareness and ratings

How does it work?

A TV and online broadcast sponsorship of on-air film season:The Award Winners on film channel TCM. This February film season begins with a week of BAFTA winners/nominees, followed by a week of Oscar winners /nominees airing on both TCM and TCM 2. Channel film premieres and exclusive interviews with the stars of today give the season further gravitas. The season has it's own on-air identity and logo, which a sponsor becomes intrinsically linked to. TCM & TCM2 are broadcast through SKY, Virgin TV, Top Up TV Anytime with an average viewership of 5 million per month.

Who's used it in the past?

The Times/The Sunday Times The Daily Telegraph BAFTA

Features / Benefits

On-air TV accreditation: 10 second credit in and out of every film in the season plus break ids. 5 second credit on tune-in promo spots airing 2 weeks prior to and during the season. Opportunity to run a dedicated on-air competition through our regular Thursday night (text to win) competition slot for product givewaways. Website: Month long online accreditation and links on TCM's website tcmonline.co.uk Print: Full page ad and accreditation in TCM's monthly viewer's guide. Logo on print ads promoting season (over 1/4 page)

Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kABC1 38% C2DE 62% +35 years, female 42% male 58%
35 - 44
45 - 54
Female
Male
AB
ABC1
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL10 Feb 08 - 28 Feb 08BUILD AWARENESSSPONSORSHIP / MEDIA
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