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The Hits - advertising opportunities

Provided by Bauer Media
The Hits gives you the biggest hits right now across the UK. It embraces the excitement and dynamism of living in the UK today.

Tell us about the Opportunity / What is it?

The Hits is the largest distributed music channel in the UK on satellite, cable and freeview. Because of its freeview platform we had to match the channel with this fun, inclusive environment. The Hits is like dipping your toe into the sea of music channels, it is inoffensive, and attempts not to alienate any of it’s potential audience Numbers - So far this year, 17.1m viewers have tuned into The Hits. The channel attracts 7.3m viewers a month. Of these, 2.8m are adults 16-34. The channel reaches 27% of all Adults 16-34 within MCH every month.

What is the Marketing Objective?

Close access to music fans Huge brand awareness opportunity To appeal and connect with the brand's core audience To reach the audience on their level with great creative executions made by the people who work on the channel. The opportunity to have a brand association with music with a larger audience.

How does it work?

The Hits offers viewers easy access to music, offering social currency for it’s 16-34 year old viewers. A campaign with Emap on The Hits works beyond straight spot advertising where a young brand could be sandwiched between annoying ringtone ads and insurance/personal loan adverts. We offer sponsorship of bespoke zones and strands at key times of day for the given audience and interactive promotions, made by us, with the benefit of our knowledge and research of what engages our audience. This creates a feel-good factor and forging a direct relationship with the audience.

Who's used it in the past?

Exclusive deal on Burger King for airtime. Other sponsors include Nik Naks for the 'Eat the Freak' campaign - they sponsored Superstars of Noise, and The Smooth Grooves Chart, Orange (part of EPG). TMG and Virgin Megastores sponsors a regular feature for record of the week.

Features / Benefits

The Hits TV: it is available in satellite, cable and Freeview homes and brings the biggest and best stars of Music TV to a whole new audience. The Hits is packed full of music videos, star appearances and 24 hour-a-day interactivity! Viewers can interact with the channel via text and phonelines, enabling them to select videos and enter competitions. Commercial competitions receive a very high response rate, proving that they really engage the audience and achieve the cut-through that is so important in today’s cluttered marketplace.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details27% of all Adults 16-34 within MCH every month
16 - 24
25 - 34
Female
Male
AB
RADIO / NATIONAL
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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