This idea is archived

The Moveme box - sampling opportunities to target home owners.

Provided by Lucid Thinking
The Moveme box: an innovative channel to physically reach 200,000 ABC1 home movers delivered on the day of their move.

Tell us about the Opportunity / What is it?

Moveme box delivers a sampling opportunity to ABC1 home movers for all brands wishing to reach people at a key life stage. Brands are able to sample a new product, create brand awareness or enhance their own market position.

What is the Marketing Objective?

Provides movers with genuine value at no cost to make their move day go better. Provides brands with a unique opportunity to sample relevant customers at a key life stage.

How does it work?

Boxes are delivered to home movers on the day they move in to their new home. Data is exclusively provided by in association with Royal Mail redirection service. Brands can participate by sponsoring the whole or part of the box or by providing product samples and/or literature which will include significant added value

Who's used it in the past?

Brands that participated last year are Scottish and Southern Energy ,CIF, Bounty, Velvet Quilted toilet paper, Candia milk, Foxes Biscuits, Billingtons Sugar, Oka Furntiure, Jordans Cereal and Spontex.

Features / Benefits

The Moveme box is a highly targeted and accountable route to ABC1 home movers on the day of their move. Reaching customers at this unique time offers an exciting opportunity for a wide range of brands. Each brand partcipating benefits from enhanced value as a component part of a larger, more valuable gift, which will be expected and welcomed. Day of the move data from the Royal Mail is not avaible anywhere else.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kCirca 10,000 ABC1 households per month
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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