The StreetVelodrome Series - the World's only televised pursuit racing competition using an innovative pop-up velodrome course. Consisting of regional in city activations / events held across the UK plus a Super Final held right in the heart of the City of London. The concept has been developed to have a commercial appeal offering an engaging gateway to cycle sport participation & a televised entertainment platform focusing on the human interest stories. Throughout the series amateur riders get to race against Olympic & pro elite level riders in head to head pursuit races.

The StreetVelodrome Series offers a highly cost effective and innovative turnkey sponsorship activation opportunity to achieve the following: Brand awareness through trackside advertising and TV exposure in the UK and Worldwide Brand engagement through the free wi-fi live event platform for spectator voting, social media sharing and access to branded content. Product sampling / merchandising at each live event Call to action using the bumper commercials associated with the UK broadcasts on Ch4 and British Eurosport. CSR association with our national charity partner

A UK nationwide series of free to spectate and participate regional events plus a grand finale held at festivals & city centre locations. Each with live event activation opportunities, trackside advertising & digital engagement. The entire series is televised for broadcast: UK & ROI: Ch4, Sky, Eurosport, Setanta, Premier Sports, The Active Channel Europe: Eurosport, Canal+, PrisaTV. USA: Fox Sports, ESPN. Asia & Australia: Ten Sports, Universal Sports Network, Eurosport Asia Africa & Middle East: SuperSports, ESPN, Canal+AFrica S. America: ESPN, Globosat (Brazil)

2014 Series Title Sponsor: SportPursuit.com. Primarily used for brand awareness through trackside advertising and call to action through the use of the bumper ads which accompany the UK TV series. Plus member / customer benefits (free entry) and social media activity. 2014 Team Sponsors: London Cycling Campaign, Mad Dog Lemonade, CTC, Mpora, Velotec, Haribo. Used as brand awareness & live event activation including free product sampling, competitions & experiential engagement 2014 Host Sponsors: Broadgate Esates, London as a promotional and experiential attraction

Series naming rights & co branding. Highest reach for UK based cycle sport. The only domestic cycling series on UK terrestrial TV. Production & airtime of bumper ads to Ch4 & Eurosport broadcasts. Initial & repeat scheduling of 2 x 60 min highlight shows plus magazine feature shown by international broadcasters offering reach to over 180 countries. Tier 1 brand positions (banked corners and start / finish line, winner's jersey). Brand content to live event free wifi platform & website VIP/Guests at live events Association with a community based CSR programme.