Sponsor Discovery Channel with Sky Media
Provided by Sky Media
Sky Media and Discovery Networks are pleased to offer the opportunity to build a unique association with Discovery Channel.
Tell us about the Opportunity / What is it?
Discovery is the premier factual channel in the UK and is the most respected voice on all topics relating to the world in which we live. Discovery Networks are pleased to offer the opportunity to build a unique association with Discovery on the
Discovery Network. This proposal is to sponsor the channel environment rather than individual programmes. This is defined as a 10" channel sponsorship ident at the top of every commercial hour.
What is the Marketing Objective?
Reach audiences across the channel's high-quality, popular content.
How does it work?
Channel sponsorship with 1 x 10" idents every hour 24 hours a day. Please note that this is sponsorship of the channel and not individual programmes. Programming highlights include North america - UK Premiere; Shackleton - UK Premiere; Oceans - UK Premiere; Gold Rush; Deadliest Catch and Wheeler Dealers.
Who's used it in the past?
Please contact Mike Murphy for details of previous sponsors of this channel.
Features / Benefits
Discovery continues to be the most watched Factual channel in the UK and has been recently awarded with "Best Factual Channel of the Year" at the Broadcast Digital Awards 2012. The channel's performance continues to trend upwards this year. Every day over 800k adults tune into Discovery Channel (+3% year on year). From September 2011, 17 over the top 20 top Factual programmes in Pay Factual were aired on Discovery.