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Tour de France 2014: Sponsorship of Future's Cycle Content

Provided by Future Publishing Ltd
Cycling is the new rock & roll and Future is the leading cycling publisher reaching 7m cyclists monthly

Tell us about the Opportunity / What is it?

Content opportunity reaching over 7 million passionate cyclists. We will leverage our cycling expertise to provide a simplistic, informative & engaging look at the tour for a broader set of fans. Media available across all print, digital, email, mobile and tablet publications.

What is the Marketing Objective?

Future offers a greater insight into multiple perspectives of the tour, offering a greater relevancy for your brand. We will celebrate the greatest innovations & game changers in cycling, offering expert opinions on the future of cycling helping spark debate.

How does it work?

We will create variety of short form (30secs) & long form (10min) content to be housed via Future's cycling portfolio & your owned channels. A FREE mobile app providing instant access to the Grand Tour live updates, commentary & conversation in the palm of their hands. Other key highlights: - Activations throughout the tour at key locations in the UK - Stalls will provide hands-on experience with cycling products - Question time with our cycling experts - Product trails & competition prizes. Please see our media attachment for full info. on the opportunity.

Who's used it in the past?

Chain Reaction, Skoda and Halfords. Please see our media attachment for details of previous campaigns.

Features / Benefits

Reaching over 7 million cyclists. 2014 will be the first year a part of Le Tour will be staged in the UK. Future publishes the OFFICIAL Guides for the TDF & GIRO d'Italia - 105,000.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k7 million cyclists pcm. Avg 44yrs with a HH Income of £56k
16 - 24
25 - 34
35 - 44
Male
Both
ABC1
MAGS / CONSUMER
MOBILE
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 May 14 - 30 Jun 14ENGAGEMENTBRANDED CONTENT / MAGAZINES / PRESS
SPONSORSHIP / MEDIA
SPONSORSHIP / SPORT / BIKES/CYCLING
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