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Transvision is the leading pioneering digital medium

Provided by Titan Outdoor UK
Transvision delivers innovation, flexibility and dynamic advertising, presenting a brand in all its animated glory.

Tell us about the Opportunity / What is it?

Transvision creates the opportunity for a highly targeted, highly engaging campaign with dynamic copy and animated creatives. Transvision's digital technology allows advertisers to target their audience by day part, location or in association with added news and entertainment content from Sky. Transvision is situated in the best location on the station concourse to ensure maximum visibility and engagement. This is a unique opportunity to make a real impact in some of the busiest city locations throughout the UK.

What is the Marketing Objective?

Transvision is a national network of 17 screens at 16 termini stations in the UK. The positions of the screens are in high travel and dwell time areas ensuring that it reaches maximum audiences on the concourse. So not only do you have a captive audience but at high frequency levels as well. Titan's partnership with Sky communicates a flexible editorial content that enables messages to evolve to target the viewer's particular frame of mind during the day as well as keeping them updated on services.

How does it work?

Transvision delivers innovative, flexible and dynamic advertising messages that can be instantly updated enabling the broadcast of up-to-the minute and relevant information. Campaigns can be developed to deliver a targeted or broadcast message to a mass audience. By advertising between editorial content or as sponsorship the messages can be more relevant and engage directly with the target audience. The nature of the editorial content varies throughout the day to coincide with the changing demands of station audience, eg showbiz news is shown in the evening.

Who's used it in the past?

Samsung is a perfect example of how adaptable Transvision can be. Samsung had no TV creative therefore Titan's in-house studio adapted the original 48 sheet and animated the design to create an impactful Transvision advert. Coca-cola used Transvision in conjunction with specific Championship football matches. The flexibility that Transvision offers allowed copy that was relevant to the fans to be run at the stations closest to the grounds on matchdays. Stations were matched to the team locations and everyday this copy changed to reflect the days match.

Features / Benefits

Transvision is a digital adaptable format. The creative can be animated by our in-house studio from billboard, press or online advertising as well as from television creative. Delivering animated creative to a captive audience in a relevant mindset ensures that Transvision delivers the right message at the right time. With our in-house design team, we can provide a comprehensive consultation process and work with you to advise on the perfect creative.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsCommuters & leisure travellers at influential times of day
16 - 24
25 - 34
35 - 44
Female
Male
AB
ABC1
NON-TRAD OUTDOOR
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBRAND STATURE
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