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TV Ticketing Partner for Elite League Speedway

Provided by Speedway Great Britain
British Speedway presents a TV Ticketing Partner Opportunity, creating Good Will, Brand Association & TV Coverage.

Tell us about the Opportunity / What is it?

The Elite League is the top tier of British Speedway featuring top stars from around the World in one of the most competitive Leagues in the World. We are looking to use our televised events as a platform to give loyal fans and new supporters alike the chance to watch Top Level Speedway at a massively reduced price. This will make for an awesome TV spectacle that you can be part of. A 'TV Tickets' Partner will allow us to do this in a joint venture in exchange for massive TV exposure as well as extensive Good Will among Speedway fans, Old & New.

What is the Marketing Objective?

From our side, Large TV audiences becoming a good advert for the Sport. We will be looking to discount entry by anything from 50-75% for each TV meeting through the Season. Your Company will be given all credit for these discounts, not only to all Live attendees but to all the TV Views as well, both through mentions within commentary and extensive Branding catered specifically for the cameras. As a Mainstream Partner, links will be placed on all Websites and adverts carried in all Race Day Programmes.

How does it work?

10 Elite League Teams do battle from March to October to determine the Elite League Champions. The Season wraps up with the Elite League Playoffs in front of packed crowds and with extensive TV Coverage. Live Speedway is shown on Sky Sports with a 2 hour live show per week followed by 2 repeats. Approx 180 hours of TV coverage per season, all of which you can be a part of. By coming on board as our 'TV Tickets' partner we would offer all benefits that a Title Sponsor receives along with hundreds of Free Tickets to each event.

Who's used it in the past?

This is a brand new opportunity.

Features / Benefits

-Logo on Each and Every riders Race Suit throughout the Elite League. -Coverage and specific advert placement at all events. -Extensive Advertising Tools used at Televised Events including Race Suits, Interview Drop Boards, Air Barrier Advertising & Start Line Banner Placement. -Advertise Worldwide - Elite League Speedway goes out to Poland, Sweden, Australia, Denmark, Finland & Norway as well as being part of Magazine Shows such as Max Power & Motorsport Mundial. -Links on all Speedway GB Websites -Freebies, exclusive customer & employee offers -Product Placement

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kInternational, 1/2 billion viewers worldwide, Male & Females
25 - 34
35 - 44
45 - 54
Male
Both
ABC1
C2
TV
LocationTimingsMarketing ObjectiveOpportunity Type
INTERNATIONALUntil 01 Dec 14BUILD AWARENESSEXPERIENTIAL
SPONSORSHIP / SPORT / MOTORSPORT
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