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UK Athletics BBC TV Events

Provided by Fast Track Events
8 days of high profile television a year with the leading Olympic Sport.

Tell us about the Opportunity / What is it?

Opportunity to be involved in the leading Olympic sport and be associated with the biggest stars of World Athletics. The Summer Outdoor season will be followed by the Winter Indoor 2009 season - more opportunities!!!

What is the Marketing Objective?

-Television exposure - Brand association with premier Olympic sport and dynamic stars - Brand association with London 2012 build up

How does it work?

BBC television perimeter board package with a range of benefits including VIP hospitality.

Who's used it in the past?

Norwich Union Adidas Nike Ricoh EDF Energy Intersport ...further details from Fast Track

Features / Benefits

- Full perimeter board package offering significant TV exposure on the BBC and worldwide - Full package of benefits - Association with the flagship Olympic sport

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsTV audience: ABC1 & C2. Stadium audience: families
16 - 24
25 - 34
35 - 44
Female
Male
AB
NON-TRAD OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL26 Aug 08 - 31 Aug 08BUILD AWARENESSEXPERIENTIAL
SPONSORSHIP / SPORT / ATHLETICS
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