This idea is archived

UK Spot & Sponsorship opportunities across EUROSPORT TV

Provided by Mean Broadcast
Spot & sponsorship advertising to reach a young, upmarket audience through EUROSPORT TV - the home of the Olympics.

Tell us about the Opportunity / What is it?

Purchase cost effective spot and sponsorship airtime on Eurosport TV and reach an audience of approximately 2 million weekly viewers - 1,200,000 of whom do not watch Sky Sports channels. Build unique Coverage for your brand/s and take advantage of reduced competition available when advertising with the channel which has been shown to have the shortest advertising breaks in the UK (1.05 v 2.30); a finding which has lead to British Eurosport advertisers experiencing greater standout of their commercial message and less ad avoidance by their viewers.

What is the Marketing Objective?

Reach a young and upmarket audience through Eurosport - the home of the Olympics.

How does it work?

Eurosport spot and sponsorship advertisements offer a brand the opportunity to interact with a key male demographic as they enjoy the 8hours of Live events provided by the channel each day. A high quality of programming ensures viewers remain engaged and expert analysis secures EUROSPORT as a trusted voice of Sports broadcasting.

Who's used it in the past?

This is a brand new and exciting offering from Mean Broadcast.

Features / Benefits

Eurosport is available in121 million homes, across 59 countries and in 20 languages, reaching 20 million viewers a day. Eurosport continues to be one of the leading Pay TV Channels in the UK. British Eurosport has the shortest Ad breaks in the UK, these Short advertising breaks and a commitment to its programming provide Eurosport with one of the lowest advertising drop off rate ... Eurosport is one of the top ten, paid for, channels in the UK.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsReach approximately 2 million weekly viewers
16 - 24
25 - 34
35 - 44
Male
ABC1
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / SPORT / FOOTBALL
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