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UKTV Style - Sponsorship of The Clothes Show

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Sponsor the UKTV Style "The Clothes Show".

Tell us about the Opportunity / What is it?

Following the success of series One of The Clothes Show, UKTV Style have commissioned two more series to be aired in 2007, giving you the opportunity of becoming broadcast sponsor of the TV show. Featuring a stellar line up of presenters, including Louise Redknapp, Caryn Franklin and Brendan Courtney, who lift the lid on the world of fashion, from up-market to supermarket this is an opportunity not to be missed.

What is the Marketing Objective?

Increase awareness and increase loyalty of your brand. Communication to an audience that likes to keep up with the latest fashions.

How does it work?

Sponsorship allows 8 x 10" break bumpers per hour within each show. Marketing activity to carry "Sponsored by brand X" on air promos to include sponsors logo. This is supported with extra activity on line, a competition, advertorial, newsletter, directional media and an interactive red button. Opt in names and emails to be supplied to advertiser from competitions. There is also the opportunity to be the VOD Clothes show sponsor.

Who's used it in the past?

Last year FREYA sponsored the Clothes Show.

Features / Benefits

This is a great chance to give your brand exposure to a unique, style, fashion and health loving audience. UKTV Style viewers are a loyal audience, sponsorship accreditation will create message cut through, ensuring your association with the show is registered. The communications package on offer allows you to communicate to your audience on many levels.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k3.3m and 7.8m abc1 adults watch UKTV Style per month
16 - 24
25 - 34
35 - 44
Female
ABC1
ONLINE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL06 May 07 - 01 Jul 07INCREASE LOYALTYSPONSORSHIP / MEDIA
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