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Unique sponsorship opportunity via Football on Sunday

Provided by Mail On Sunday (Associated Newspapers)
Engage with a vast male audience in a focused environment.

Tell us about the Opportunity / What is it?

Sponsorship of Football on Sunday includes an 8x7 strip across the bottom of the front page. Football on Sunday is a favourite section for many male readers, and is often the part of the newspaper they turn to first. Launched in November 2004, Football on Sunday is now a fully established section of The Mail on Sunday. It comprises a full-colour, separately numbered pull-out from the centre of The Mail on Sunday's main newspaper. Typically a 16-page section, Football on Sunday carries few advertising sites, thus enabling maximum standout for a sponsor.

What is the Marketing Objective?

Target MidBritons & enhance image and reputation through the explicit association with a trusted brand. Raising brand awareness and delivering cut through and stand out. Engaging with a receptive and responsive audience on a vast scale. Making your brand synonymous with Football on Sunday.

How does it work?

By sponsoring the section, your brand will be imbued with the credibility Football on Sunday has attained as well as being associated with the great game. Football on Sunday offers readers comprehensive coverage of Saturday's fixtures, previews of the coming week's games and columns and comment from our top team of football writers, including 2007 Sports Journalist of the Year, Ian Ridley, 2006 Sports Reporter of the Year, Rob Draper, respected football personality, Sir Bobby Robson and well-known pundit, Bob Cass.

Who's used it in the past?

Football on Sunday has not yet been sponsored - your brand would be the first to appear on the cover of the section, further extending stand-out potential.

Features / Benefits

The Mail on Sunday is read by more ABC1 males than any other national newspaper. The majority of these avidly consume Football on Sunday - they are emotionally involved with its content, making them more likely to absorb advertising messages.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsABC1 Men. 2.1 million male readers read sports content (75%)
25 - 34
35 - 44
45 - 54
Male
AB
LOCAL MEDIA / NATIONAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP / MEDIA
SPONSORSHIP / SPORT / FOOTBALL
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