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University 2006 Sponsorship Opportunity

Provided by Guardian Newspapers Limited
Four clearing editorial supplements, and dedicated microsite with complete university course listings, updated in real time.

Tell us about the Opportunity / What is it?

'In association' tag on supplements and microsite Prime advertising space within supplements The Guardian is the market leader for education, delivering advertisers an ideal audience and the best quality response. Advertorial on www.educationguardian.co.uk/university2006 1 million ad impressions (banner, button and skyscraper) on EducationGuardian.co.uk, Guardian Unlimited and Student Branding on all promotional activity (direct mail, in house advertising, radio) Category exclusivity

What is the Marketing Objective?

Promote your brands and services to the student market

How does it work?

Our supplements are published from results day onwards in the Guardian and The Observer plus a dedicated microsite on educationguardian.co.uk.

Who's used it in the past?

Natwest for their student recruitment campaign in 2003

Features / Benefits

The Guardian is the market leader for education, delivering advertisers an ideal audience and the best quality response. Enables the sponsor to reach the student before being bombarded with marketing messages when they enter university. Fully integrated with the clearing service Sponsor will see all marketing material prior to printing

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsThe Guardian circulation - 401,029 - ABC Nov 2005
LOCAL MEDIA / NATIONAL
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL17 Aug 06 - 30 Sep 06BUILD AWARENESSSPONSORSHIP / MEDIA
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