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UtargetTV: large format video advertising on the Internet

Provided by Utarget Plc
UtargetTV reaches 17m+ internet users a month across 630+ top UK websites with large format, targeted TV and video advertising

Tell us about the Opportunity / What is it?

UTVsubs are large format TV and video adverts which can reach 17m+ UK internet users every month through the UtargetTV network of 630+ leading UK websites. UTVsubs adverts can be 10 to 30 seconds long, interactive and can be demographically targeted by 20+ consumer sectors, e.g. finance and motoring. The format is highly effective for branding and direct response. UtargetTV advertising combines strong impact, wide reach and precision targeting to deliver excellent response rates and ROI. Campaign performance is fully tracked and measurable

What is the Marketing Objective?

UTVsubs are an excellent format for branding and direct response online advertising. They can deliver on objectives of high user response, superior ROI, wide reach (about 55% of UK internet audience), branded online messaging and targeting specific consumers. UTVsubs offer advertisers the opportunity to combine on and offline campaigns and to combine the effectiveness of online direct response with the power of TV branding.

How does it work?

A UTVsubs advert automatically plays in large format (half to full screen depending on the user’s broadband connection) to the internet user after that user has exited from one of the websites on the UtargetTV network. The advert can be an existing TV ad or a video ad designed for the internet, e.g. with interactive elements and specific call-to-actions. On viewing the ad the user is linked to the advertiser’s site or campaign page.

Who's used it in the past?

The UtargetTV network launched in June 2006, as the UK’s first online video advertising network, with a campaign for Ocean Finance. Since then we have successfully delivered campaigns for Channel 5, Redrow Homes, Buena Vista International, Interpoker and United International Pictures, amongst others. Since 2001 Utarget has managed campaigns on its UTsubs and UTcontextual networks for FT.com, O2, Dell, Carphone Warehouse, Alliance & Leicester, BA, AOL and American Express, among others either direct or through major agencies such as Quantum, Carat, Zed and Agency.com

Features / Benefits

Full screen TV and video internet advertising means excellent opportunities for online branding, integrated on/off-line campaigns and high impact direct response.17m+ internet users each month means huge internet consumer audience reach. There are over 20 consumer sectors available which means precise demographic targeting.Fully tracked and measured campaigns means maximum performance and ROI.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details17m+ UK internet users
16 - 24
25 - 34
35 - 44
45 - 54
Female
Male
AB
ABC1
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearDIRECT RESPONSE
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