This idea is archived

UTcontextual: full screen, keyword-based, internet advertising

Provided by Utarget Plc
Full screen ads delivered to internet users at the exact moment of their active interest in the advertiser’s type of product

Tell us about the Opportunity / What is it?

UTcontextual enables an advertiser to reach internet users at the exact moment of their active interest in the advertiser’s type of product or service. eg, if you are selling holidays in France and so include “French holidays” in your keyword wish list, when a user searches online with these keywords your advert will appear full screen to that user. The advert is high impact full screen and can be a home page or dedicated campaign splash page.

What is the Marketing Objective?

UTcontextual achieves very high user response and so generates excellent Cost-Per-Acquisition and Return-On-Investment for online direct response campaigns. Often UTcontextual campaigns out perform search marketing campaigns especially in sectors like finance where keywords are expensive to bid for.

How does it work?

UTcontextual are full screen online adverts delivered to users who have opted-in to receive these ads (up to 2 a day) in return for receiving a free download or other online product. Advertisers select a “wish list” of keywords, relevant to their product/service for their UTcontextual campaign. When an opt-in user searches on a keyword from the advertiser’s wish list this will trigger the advert to be delivered straight to the user at the exact moment of their search. Advertisers are charged only for those ads delivered, based on keyword searches, to an opted-in user.

Who's used it in the past?

We have managed campaigns for FT.com, O2, Dell, Carphone Warehouse, Alliance & Leicester, Norwich Union, BA, AOL, American Express, Dating Direct, Royal Mail, Ancestry.co.uk, Guardian Credit and Shermans Travel either direct or through major media buying agencies such as Diffiniti, Harvest, Mediavest, Quantum, Carat, Zed and Agency.com. These advertisers have used UTcontextual for campaigns to build brand awareness and for campaigns to drive direct response. They find UTcontextual Ads combine strong impact, wide reach and precision targeting to deliver high response.

Features / Benefits

Adverts based on keyword searches means a relevant Ad is delivered to users at the exact moment of interest, combined with its full screen impact, means very high response from the user. 5.5m opted-in UK internet users means a wide reach of pre-qualified internet consumers.Continual campaign management means keyword optimisation and maximum ROI.Full response tracking means fully measurable campaigns.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details5.5m+ UK internet users
16 - 24
25 - 34
35 - 44
45 - 54
Female
Male
AB
ABC1
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearDIRECT RESPONSEDIRECT MARKETING
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service