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Advertising opportunities in VUE Magazine

Provided by Publicis Blueprint
Vue Magazine is the UK's No. 1 film title

Tell us about the Opportunity / What is it?

Vue Magazine provides the opportunity to reach an ABC1 cinema going audience. High quality editorial content which expertly showcases the latest films and industry news, with a monthly distribution of 500,000 free copies across 80 UK Vue cinemas. Commercial opportunities include display ads, advertorials, feature sponsorship and inserts. We can make your campaign come to life with AR technology, with the possiblity to develop fully integrated multi-platform campaigns across the Vue cinema estate, including Myvue.com

What is the Marketing Objective?

Investing in Vue Magazine will enhance brand awareness and generate ROI to a highly receptive audience.

How does it work?

The cinema environment is relaxed and enjoyable, where the advertiser has time to engage with the consumer.

Features / Benefits

Vue are the third largest cinema chain in the UK with 84 locations,36 million admissions in 2012 and 4.5 million UNIQUE customers. More than 60% of the Uk population live within a 30 minute drive of a Vue cinema. Modern state-of-the-art multiplex cinema circuit with stadium seated screens in all locations. Vue has 779 screens, 152,707 seats, and growing. June-Dec 2012 Myvue.com had 4.5 million unique visitors and 18.3 million impressions. Vue Magazine is promoted via myvue.com, digital screens, Facebook, Twitter Vue Magazine, CRM, online plus multi-platforms available.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k200,000 monthly
16 - 24
25 - 34
35 - 44
Both
ABC1
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBRAND STATURE
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