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World Cup Sponsorship with FourFourTwo magazine, online and apps

Provided by Haymarket Group Ltd
With an award-winning app, beautifully designed website and a legendary magazine, reach football fans through engaging content.

Tell us about the Opportunity / What is it?

FourFourTwo is the worlds leading football magazine, published in 15 markets world-wide. It's team of editorial experts deliver the most credible content in the industry through unrivaled access to the stars of the beautiful game. FourFourTwo covers the global game from grass roots to the very highest level via stories, features, interviews, LIVE match-centres and analysis. We are giving brands the opportunity to immerse themselves in our World Cup content this year via our Magazine, Websites, iPad editions, Apps and Social Media.

What is the Marketing Objective?

Immerse your brand in our World Cup content through multiple platforms including; FourFourTwo Magazine (762,000, monthly NRS), FourFourTwo.com & Performance websites (779,156 UU's), Football Weekly, iPad edition, Stats Zone app (250k + downloads), Social Media (Facebook 179k, Twitter 315k, Google + 25k ) and YouTube.

How does it work?

We have created a selection of 15 opportunities for Brands. Please see our attachment for a full breakdown of ideas. They include: 1. Destination Brazil: Print & Digital sponsorship of 10 a page special, 'in association with' branding, SP adverts, contextual advertorials, online & blog features. 2. World Cup Stats Zone: Sponsorship of app, tenancy on ad sites online, integration of pre-match tips, in-game prompts. 3. The Greatest: App Digital & Print partner of brand new stats zone with historical & real time data to help fans conclude, who is the greatest?.

Who's used it in the past?

FourFourTwo has carved a market-leading reputation for marrying football - the ubiquitous enthusiasm - to a consultative, creative and results-driven approach. Since FourFourTwo's launch in 1994, we have consistently delivered authentic, multi channel marketing and communications solutions across a vast, diverse portfolio of the world's biggest brands including; NIKE, Samsung, Coca Cola, Puma & Lucozade.

Features / Benefits

FourFourTwo remains one of the most respected football media brands in the world, followed by fans and people inside the game alike. We hold a special bond of trust in the game, which means players want to talk to us because we know how to talk to them. FourFourTwo's readers are regarded as key influencers varying in age (both young and old) and found all over the world. FourFourTwo magazine is now published in 15 different territories across the world, giving us a global footprint that reaches from Mexico to Thailand.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsUK R'ship 672,000 (NRS) & UU's online 779,156 (GA) monthly
16 - 24
25 - 34
35 - 44
Male
ABC1
MAGS / CONSUMER
MOBILE
ONLINE
SOCIAL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSBRANDED CONTENT / MAGAZINES / PRESS
SPONSORSHIP / MEDIA
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