This idea is archived

Print Wrap Advertising across 8 print titles & websites

Provided by KM Group
4 page wrap around all 8 freely distributed "Extra" titles from the KM Group + 1 month online banner run of site. Across Kent.

Tell us about the Opportunity / What is it?

Front page, expansive advertising. 4 pages surrounding 8 free regional newspapers distributed across Kent. Take over the 'identity' of our free press titles to promote retail sales, openings and product launches etc. Detailed information delivery.

What is the Marketing Objective?

High regional visibility, creatively led. Launching new products or business sites. Using a mass distribution media channel to raise awareness. Content to increase footfall, sales and raise awareness. Incorporate discount vouchers and reader offers.

How does it work?

Provide editorial, pictures and graphics 48 hours before press deadline and our teams will produce a promotional wrap which will be delivered to 422,000 readers (JICREG Jan 2010).

Who's used it in the past?

ASDA, Matalan, Aldi, Wilkinsons, Screwfix, Furniture Village, Currys, B&Q, Specsavers, Audi, Waitrose, Homebase, Argos, Wicks, Sky Broadband, Ikea, Pets at Home, Maplin, Halfords, Marks & Spencers, MFI, Three Mobile, Bhs, TK Maxx, Fitness First, Comet, Wimpey Homes.

Features / Benefits

Promote your brand, product or service across Kent. Direct to the letterbox of consumers in Ashford, Canterbury, Dartford & Swanley, Folkestone & Dover, Gravesend, Maidstone, Medway, Sittingbourne and Thanet (Broadstairs, Margate, Ramsgate).

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kReaching 569,000 adults per week
25 - 34
35 - 44
45 - 54
Female
Male
ABC1
C2
LOCAL MEDIA
ONLINE
LocationTimingsMarketing ObjectiveOpportunity Type
SouthAll YearBUILD AWARENESS
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