CASE STUDY: Your M&S For Business SEAT Incentive scheme
Provided by Your M&S for Business
CASE STUDY: Your M&S For Business Drive SEAT- Incentive Scheme to increase sales with Gift Vouchers
What was the Challenge / Background of the Campaign?
Seat wanted to increase car sales on a mega sale weekend.
What was the Campaign Objective?
Increase brand awareness & boost sales.
What was the Solution?
The Objective for Seat was to increase Sales on a mega sale weekend. Seat's campaign, 'Christmas has come early - Pay no VAT and this weekend only - Buy a Seat and get up to £400 worth of M&S vouchers with 8.9% APR Representative Finance.'
The brand awareness of M&S and the marketing campaigns to fuel this sale were clearly shown in the results.
What were the Results?
By collaborating with M&S, SEAT recorded a 400% increase on their sales.
What were the Key Learnings of this Campaign?
Reward and recognition are key to improving the performance and behaviour of clients employees and business partners. M&S gift vouchers are an extremely effective motivational tool and have a proven success rate. Other Automotive brands which utilise Your M&S for Business Incentives include RAC, Webuyanycar.com and Ford.