CASE STUDY: Your M&S For Business Barclaycard Incentive scheme

Provided by Your M&S for Business
CASE STUDY: Your M&S For Business Barclaycard Gift Voucher Incentive scheme
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What was the Challenge / Background of the Campaign?

Barclaycard wanted to engage their credit card customers and show them the value and benefits of using their card. Barclaycard wanted to increase the volume of transactions and make theirs the card of choice when making a purchase and in turn develop a greater affinity with their customers.

What was the Campaign Objective?

Build brand awareness & increase sales.

What was the Solution?

Barclaycard developed a loyalty programme that gave customer points for every pound spent on their card. Once enough points have been collected these can be redeemed for a number of different rewards. M&S voucher products are the number one option for customers on this scheme.

What were the Results?

.

What were the Key Learnings of this Campaign?

Reward and recognition are key to improving the performance and behaviour of clients employees and business partners. M&S gift vouchers are an extremely effective motivational tool and have a proven success rate. Other Financial brands which utilise Your M&S for Business Incentives include The Royal Bank of Scotland , American Express and HSBC.
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsABC1; 25 - 55 year olds; 33% British Women; 25% British Men
16 - 24
25 - 34
35 - 44
Both
ABC1
C2
ONLINE
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBUILD AWARENESSSALES PROMOTION
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