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X-Men:The Last Stand launching - DVD Promotional Opportunities!

Provided by Twentieth Century Fox Ltd
Fox bring you X-Men:The Last Stand-the final chapter in the 'X-Men' trilogy. Promo opportunities with the must-see film of 2006!

Tell us about the Opportunity / What is it?

X-Men:The Last Stand, an epic, action-packed story, the final chapter in the 'X-Men' motion picture trilogy. It reunites stars from the first two X-Men films; Hugh Jackman, Halle Berry, Ian McKellen & Patrick Stewart. Plus exciting new characters played by Vinnie Jones and Kelsey Grammer. The must-see DVD of 2006, complete with intense conflict, emotion & a top secret plot that attracted over 350,000 discussion websites dedicated to the speculation of how the saga will end. Will the mutants accept a cure to live a normal life or will Magneto create an X-Men universe?

What is the Marketing Objective?

Link with one of the coolest and most successful DVD franchises of all time.

How does it work?

Partner with Twentieth Century Fox, a leading International film distribution company, on the release of the final chapter of the 'X-Men' trilogy on DVD. There are opportunities for X-Men character and logo usage on your brands, campaigns and promotions. Please contact us to discuss further promotional opportunites for your brand.

Who's used it in the past?

Partners on previous X-Men films include; Kellogg's (special edition X-Men cereal), KFC (in-store promotion across UK plus X-Men premiums of an action character), Smirnoff (Banners, windows, posters in 150 bars in UK. Trailer screened throughout) and Topman (Trailer shown in-store and sweepstake competition for trip to NY & scooters)

Features / Benefits

X-Men and X-Men 2 have already created over $1.3 Billion in Worldwide revenue. The film is an epic, live action adventure, featuring hi-tech computer generated, cutting edge 3-D effects. The must see film for 2006! Film association is a proven way of driving sales. Companies have seen significant sales increase when they've used movie association as part of their marketing plan. Depending on your marketing objectives, movie association can be used to build brand awareness, increase loyalty, brand attitude and big brand feel.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsX-Men and X-Men 2 have created over $1.3 Billion in revenue!
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL01 Nov 06 - 31 Dec 06BRAND ATTITUDESALES PROMOTION
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