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Yahoo Super Foods Video Series

Provided by Yahoo!
Yahoo! will exclusively be partnering with production company Bearkatt Productions to create a unique web series.

Tell us about the Opportunity / What is it?

Users are looking for information about nutrition "What can I eat to make myself feel good?" "What foods are good for my skin?" "Where can I find some superfood recipes?" "Quick,healthy recipe help needed please" "What healthy recipe can I eat tonight?" We will show users that healthy eating does not need to be a challenge.We have picked 20 foods that are not just "super" because they are good for you but also because they are easy to incorporate into your daily diet and routine They are 20 easy-to-eat,easy-to-find,everyday foods that make eating healthily simple

What is the Marketing Objective?

Yahoo! will guarantee an estimated 1.2 million video streams over the 20 week campaign period. An advertiser will have 100% share of voice around the super food content, owning all the ad formats and pre-roll. This will provide a strong connection with the audience and allows the advertiser to develop a deeper relationship with the consumer.

How does it work?

Each week will be themed around one super food. Our chef Ricky Andalcio (Roux Brothers, Langans) will demonstrate to users why this food is so special e.g. One serving of kiwi gives the body 230% of the RDA for Vitamin C. Ricky will explain the benefits and incorporate this food into a simple recipe encouraging users to try it for themselves.

Who's used it in the past?

Nokia.

Features / Benefits

Weekly, editorial will be promoting the video from the Yahoo! Front page through the Video editors picks module and through the Today Module. The content will also be promoted across Lifestyle to promote the recipes within the video. We will deliver 350 million co-branded impressions including a mail login driving to the Super foods videos series. These impressions will deliver an estimated 50,000 clicks and worth £67,000 in added value.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k1.2 million video streams by ABC1 audience
25 - 34
35 - 44
Female
Male
ABC1
ONLINE / VIDEO
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 31 Jan 14EDUCATE CONSUMERSSPONSORSHIP
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