Your message in the direct eyeline of over 31m monthly motorists
Provided by HaulinAds
Truck rear advertising targets road users when they have time to read and absorb your message.
Tell us about the Opportunity / What is it?
Targeting a mass audience that is traditionally hard to reach, HaulinAds flush format offers a head on impact to motorists as they travel the UK's roads. Unusually welcome, truck rear advertising creates stand out in an uncluttered environment.
What is the Marketing Objective?
A cost effective way to promote your product or build brand awareness. Truck rear posters create an instant impact and result in high levels of message retention, due to the large scale format in a high traffic environment.
How does it work?
Taking messages directly to drivers and passengers, the flush rear format provides opportunities to engage with audiences when they have time to read and absorb messages. This high dwell time site offers over 5sq mtrs of space that attracts attention from consumers as they see it on the road.
Who's used it in the past?
A range of brands have advertised on truck rears including - Parrot UK - Virgin Trains - Greenflag - Road Angel - Sony.
Features / Benefits
- Hard to miss on any journey and with little other visible media around on many roads it offers high cut-through.
- An average dwell time of 48 seconds ensures the audience has longer to absorb advertising messages thus ensuring your brand is front of mind.
- Often reaching motorists when they are looking for entertainment (i.e. when sat in traffic) and therefore in the right mood to read and absorb your message.