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Best Practice Guide

How To Be A Great Agency: Client Relationships

The IPA has worked with other marketing communications industry bodies to produce a series of joint industry 'best practice' guides on key aspects of agency-client relationships.

The guides provide essential advice for briefing communications agencies to develop creative solutions (The Client Brief), agency search and selection (Finding An Agency), evaluating the effectiveness of marketing communications (Evaluation) and remunerating agencies (Agency Remuneration).

Promoting the Value of Agencies

IPA Digital, in association with ISBA’s Online Action Group, has compiled a best practice guide to help clients and agencies work better to promote the development of successful, on-brief, online campaigns - click here to read more

To find out more, please check out IPA Best Practice Guides 
" will be invaluable as a central point of reference when needing to give clients a plethora of media opportunities at the click of a finger!"
Jennifer Hill - M2M