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Broadcast & event sponsorship of MGM HD Western Season

Provided by Sky Media
Reach an incredibly up-market, technologically-astute audience through sponsorship of MGM HD Western Season.

Tell us about the Opportunity / What is it?

MGM HD offers round-the-clock movies from MGM's extensive and eclectic library of the world's best loved and most Iconic films. Truly 'a movie channel for movie lovers', all films are screened uninterrupted, in True HD and wherever possible, in full widescreen extended versions - the way the filmmakers intended them to be seen. Sky Media and MGM HD are delighted to offer an advertiser the opportunity to sponsor the MGM HD Western Season which will include both an on-air association and an event sponsorship.

What is the Marketing Objective?

Opportunity to build awareness of your brand and create an association with the most recognised name in filmed entertainment.

How does it work?

The opportunity will include sponsorship of MGM HD throughout August 2011 which will include a Western movies stunt on the channel between 15th - 28th August and promotional on-air spots leading up to the stunt season. To mark the Western Season on MGM HD, the channel will also be holding a Western-themed event in Walpole Park, Ealing, on 13th August with an estimated public audience of 1,400 people. Investment will include broadcast sponsorship of MGM HD throughout August 2011, sponsorship of the Western Event and logo presence in all print/web media.

Who's used it in the past?

This is a brand new opportunity for advertisers.

Features / Benefits

MGM has long been the most recognised name in filmed entertainment. The roaring lion logo resonates with film lovers - MGM owns the world's largest modern library. The vaults contain titles spanning nine decades of filmmaking and an expansive range of genre classics, cult favourites, enduring cinema masterpieces, art-house flicks, mega-successful movie franchises and many Best Picture Oscar© winners - An association with MGM HD will enable an advertiser to reach an incredibly up-market, technologically-astute audience.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsTV audience plus estimated public audience of 1,400
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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