Garnier asked Turner Media Innovations to create a compelling integrated media campaign for Ambre Solaire to increase sales. The challenge was to build scale and awareness around the Kids Rapido brand and to demonstrate how easy and fun it is for kids to take care in the sun. TMI created a Rapido microsite hosted on CartoonNetwork.co.uk, supported by banners and buttons which ran across CartoonNetwork.co.uk and Boomerangtv.co.uk. The site featured a sing-along feature, a Wrap, Splat, Hat! mini-game & a link to the official Garnier Ambre Solaire website.
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