CASE STUDY: VOXI: Making Sound Waves with Youths across the UK

Provided by Sky Media
VOXI & MTV: making sound waves with youths across the UK

What was the Challenge / Background of the Campaign?

Vodafone were looking for a youth driven, brand safe platform to launch its new youth focused sub brand, VOXI. The brand needed to increase its market awareness, exposure and build credibility among its target audience. VOXI hit the high notes through broadcast sponsorship, event activation, social and digital content distribution, resulting in a massive 56% increase in purchase intent and brand referrals exceeding 70%. Find out more...

What was the Campaign Objective?

Vodafone wanted to establish their new, youth focused sub-brand, VOXI, as relatable and applicable to a younger generation (18-24), to help drive sales and brand awareness. VOXI needed a youth renowned platform that could reach their target audience in a fun and innovative way.

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details56% increase in purchase intent
16 - 24
25 - 34
Both
ABC1
C2
ONLINE
RADIO
SOCIAL MEDIA
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL, All Regions25 Sep 18ENGAGEMENTSPONSORSHIP
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