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Embrace Your Brand's Inner Nerd With New Sky1 HD Sponsorship!

Provided by Sky Media
Based on the hit format from the US, King of the Nerds is new to Sky 1 this autumn and is now available for sponsorship.

Tell us about the Opportunity / What is it?

King of the Nerds will bring eleven of the sharpest minds from across the nerd spectrum, together in "Nerdvana". Here they will go head to head in series of physical and mental challenges, designed to sort the weak from the Geek! As one of Sky 1's own UK commissions, King of the Nerds, would allow a band to extend their partnership further, through activation beyond broadcast. This would enable the sponsor to increase their reach, and by integrating the brand with the show, the sponsor would be able to benefit from being more closely aligned with the programme

What is the Marketing Objective?

This form of competitive reality show is a favourite among audiences, frequently bringing in a large and loyal viewership, and lighting up the social media world with discussion and debate. With its focus on the competition between some the countries sharpest minds, King of the Nerds will indubitably garner a similarly loyal following and create an equivalent buzz on social media networks. This sponsorship will therefore enable a brand to target a loyal and engaged audience and further extend their reach by means of the shows talkability.

How does it work?

This sponsorship package includes accreditation on show pages online and on any episodes aired on our catch up services Sky Go and On Demand Showcase. A multiplatform sponsorship such as this will ensure that viewers who watch the content at their own leisure, or delve into the show pages online, do so while in the presence of the sponsors exclusive advertising message. This will allow a sponsor to expand their audience reach further across Sky's plethora of platforms.

Who's used it in the past?

Sky's multi-platform distribution coupled with a unique direct relationship with its viewers has meant that Sky Media lead the way in sponsorship that engages with audiences no matter how they are enjoying great content. Whether watching live, catching up on demand or on the go. A whole host of high profile brands have had hugely successful sponsorship partnerships with Sky including Dominos, Jaguar, Volvo and Autoglass.

Features / Benefits

Sponsorship accreditation around programme on Sky Go, delivering an estimated 80k impressions + accreditation through On Demand Showcase delivering an estimated 280k impressions. Plus, dedicated programme page hosted on the Sky Entertainment website - logo and a display roadblock on all show specific pages and 5" pre-roll bumper on show video content. Premier runs on Sky 1 HD, Sky1+1 & Sky 1 8 x 60 minutes episodes starting in October 2014 Repeats on Sky 1, Sky 2 and any showings On Demand Showcase 15" credits opening/closing credits and 5" bumpers per centre break

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsCoverage: 1.5m adults, 817,000 male 16-34 year old adults
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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